Hoboken, New Jersey - December 9, 2010 –Why should small businesses care about email marketing? Because it works. According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. This is why eMazzanti Technologies has expanded its set of IT support services to include new eCare eMail marketing capabilities for small and medium businesses. The new service is designed exclusively to send permission-based emails to clients and subscribers. In addition, the service also includes email template selection, subscriber management and results report tracking.
“This new cloud marketing service puts big-company marketing techniques into the hands of small businesses for pennies per exposure,” noted Carl Mazzanti, chief executive officer, eMazzanti Technologies. “It’s the kind of marketing component that every small business should consider.”
The Right Look for the Right Customer
More than just sending emails out the door, eMazzanti’s eCare eMail marketing service includes a wide selection of email templates from which to choose. This capability allows eMazzanti clients a unique look and feel to their email marketing campaigns. Once a template is selected, content can be quickly and easily added. Clients can launch a campaign designed to react to or pre-empt a competitive threat, take advantage of a seasonal opportunity or breaking news.
Build It, See It
eMazzanti’s real-time, live editor allows email senders to see document as it’s being built. Text and images are easily added to the template and re-positioned for maximum impact. Drafts are automatically saved as the contents are added so there’s no worrying about accidentally losing the work and coming back to finish a project later on.
Manage Subscribers Easily
Creating a list and adding new subscribers couldn’t easier. First, create and select a mailing list, add the name of the new subscriber and they are instantly added to the master list. Removing a subscriber is just as easy for the sender as the un-subscribe feature is for the email recipient.
A simple subscriber website form captures new subscribers as they sign up.
eMail Marketing Reports Define Success
The eMazzanti eCare eMail marketing solution also includes detail reports that track who clicked what and when. For example, clients can see which links were most popular, which recipients clicked the links, and which recipients actually opened the email. With powerful email marketing analytics like this, marketers can easily identify successful campaigns, popular links and quickly follow-up the best leads.
Build It or Buy It?
When it comes to consistent marketing efforts, small businesses often find that buying a service like email marketing makes the most sense.
“Trying to add another marketing element to an already thinly-stretched small business owner can be a waste of time and money,” said Mazzanti. “Our eCare eMail marketing solution is the smart way to go. It’s affordable, easy and consistent.”
About eMazzanti Technologies
With a company name that sounds more like a purebred, high-performance sports car than a IT support and consulting firm, eMazzanti Technologies is all about delivering powerful solutions such as computer network management, network troubleshooting, business continuity and disaster recovery, green computing, mobile workforce technology, information security, cloud computing, and business information optimization in the most efficient manner possible. The Hoboken, N.J., firm is located in one of the most densely populated – and competitive – regions in the U.S. It provides business technology consulting services for companies ranging from home offices to multinational corporations throughout the New York metropolitan area and in three countries. For more information contact: Carl Mazzanti 201-360-4400 or emazzanti.net
Carl Mazzanti is Co-Founder and President of eMazzanti Technologies, Microsoft’s four time Partner of the Year and one of the premier IT consulting services for businesses throughout the New York metropolitan area and internationally. Carl and his company manage over 400 active accounts ranging from professional services firms to high-end global retailers.
eMazzanti is all about delivering powerful, efficient outsourced IT services, such as computer network management and troubleshooting, managed print, PCI DSS compliance, green computing, mobile workforce technology, information security, cloud computing, and business continuity and disaster recovery.
Carl Mazzanti is also a frequent business conference speaker and technology talk show guest and contributor at Microsoft-focused events, including frequent prominent roles at the Microsoft Inspire (Worldwide Partner Conference / WPC).
Carl, a serial Entrepreneur, gives back to the community through Entrepreneur teaching engagements at Georgetown University, the company’s ocean wildlife conservation effort, the Blue Project, and Tree Mazzanti.
