How​ ​to​ ​Optimize​ ​Your​ ​Email​ ​Marketing​ ​with​ ​A/B​ ​Testing

Email marketing packs some awesome customer engagement power. With low costs and high returns, email campaigns consistently outperform other online marketing tactics to bring in new and repeat business. In fact, the DMA’s most recent UK National Client Email report revealed that the average ROI for email marketing campaigns hovers around 53%, or £38 for every £1 spent (that’s roughly $40 for every $1 spent). So there’s a reason why your inbox is jam-packed with emails designed to sell: email marketing works. But email marketing has a weakness. It only takes a couple of clicks to unsubscribe. Fail to consistently…

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Digital Advertising Basics, What You Should Know

How to navigate the complex world of online advertising and get the most for your ad dollar While preparing this post on digital advertising basics, I came to a sobering conclusion—the phrase ‘digital advertising basics’ is a contradiction. Digital advertising is mind bogglingly complex. So, understanding a few basic terms doesn’t get you very far. For example, the broad categories of digital advertising like paid search advertising, display advertising, social media advertising and email marketing and automation are easy enough to understand. I get it so far. But then, the many kinds of digital ads complicate the decision process. One…

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Senior Center Records Large Increases in Website Traffic and Social Media Impact

“When you’re a marketing director, you just can’t do everything yourself. It takes quite a bit of the pressure off knowing that you have professionals who keep up with all the technology.” Toby Ehrlich, Director of Corporate Marketing, Wilf Campus for Senior Living The Oscar and Ella Wilf Campus for Senior Living attracts new residents and customers through community programs and digital marketing provided by Liqui-Site. With the departure of the organization’s social media firm, Toby Ehrlich, Director of Corporate Marketing, enlisted Liqui-Site to manage its social media and make website improvements. Digital Marketing Specialist, Chris Capasso and his team…

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