Technology for Nonprofits Helps Groups Expand Charitable Reach

According to the National Council of Nonprofits, the more than 1.2 million nonprofit organizations in the United States work in every community. Charitable organizations advance social missions ranging from saving endangered animals to providing healthcare and job services. Creatively applying technology for nonprofits can empower those missions. Unlike businesses that focus on profit and product, nonprofits bear the burden of winning donors and volunteers with a vision of the good they can support. However, both types of organizations must boost brand recognition while carefully managing budgets and addressing competition. By definition, charitable organizations dedicate all revenue to advancing the declared…

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5 Indispensable Social Media Tips for Business

Social media marketing tips for business from Andrea Gamboa Every day, approximately 3.2 billion people use social media worldwide. That means that nearly 42 percent of the global population regularly check Facebook, LinkedIn, YouTube or another social media network. Chances are, your customers are among them. These social media tips for business can help you more effectively engage and convert customers. 1. Establish a Presence You spend thousands of dollars and untold hours blogging, tweeting and crafting the perfect Facebook page. But if no one knows where to find you, you have just wasted a great deal of money and…

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