Website Design Tips – Visuals for the Win

Website design tips from Kirsten Grossmann R.H. Macy changed storefronts forever in 1874 when he gave New York City the country’s first magical Christmas windows. Macy understood the power of visuals to draw attention, attract customers and drive sales. Likewise, for modern businesses, an effective website design uses visual appeal to help visitors find the information they need and perform the actions you want. Think about the elements that draw you to a website and, even more importantly, inspire you to look around and engage. The arrangement of items on the page, effective use of images and wise color choices…

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3 Proven Tips to Increase Website Traffic

How to increase website traffic tips from Yulin Jin Bringing users to your website, engaging them while there and converting those visits to sales are all critical components to a solid business strategy in the digital age. Three tried and true methods to increase website traffic include strengthening your content, optimizing for mobile users and tapping into the benefits of pay per click (PPC) advertising. Consider the list of retail giants failing in the digital age. Toys R Us, Bon-Ton and Claire’s all filed for Chapter 11 bankruptcy protection in 2018. In 2019, the list of at-risk giants includes the…

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WordPress​ ​vs.​ ​Drupal:​ ​Which​ ​CMS​ ​Fits​ ​Your​ ​Needs?

In today’s rapidly evolving digital landscape, having a website isn’t enough. To keep your business’ site up to date and engaging, you need an effective content management system (CMS). A CMS is a tool through which you can publish, edit, organize, and remove a variety of content on your website—including copy, images, videos, and metadata. Two of the most popular CMS options are WordPress and Drupal, each with its own set of design templates, editing tools, and advanced features. Whether you’re handling your content management in-house, or hiring an agency to maintain your website, it’s important to find a CMS…

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The​ ​Unstoppable​ ​Rise​ ​of​ ​Flat​ ​Design

Virtual reality, 3D TVs, ultra-high-definition—while much of the world tussles to make digital appear more real than real life, web and app design is going flat. With flat design, marketers and designers are jettisoning their past obsession for 3D in favor of function-first, 2D creations. A more sophisticated evolution of minimalist design, flat design champions clean features, clear spaces, crisp lines, bright colors, and usability. This design approach can handle a lot of complexity by stripping away 3D effects. It works with the limits of the screen rather than against them, streamlining designs for faster and more functional websites and…

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How Mobile Responsiveness Affects Your Search Ranking

Nomophobia: fear of being without your mobile phone. An acronym of “no-mobile-phone-phobia” and officially listed in Merriam-Webster, this 21st century neurosis is very real. Let’s look at the numbers according to Harris International: Nearly two-thirds of us are rarely five feet from our mobile phone, and 71% of us sleep with our cellular soulmate. In short: we’re all addicted to mobile. And our addiction is deepening. ComScore recently reported that, while most e-commerce transactions still occur on desktop, mobile makes up 65% of consumers’ digital media time. Despite this, most brands still make desktop their priority marketing channel—an approach at…

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