Hoboken, New Jersey – 09-08, 2009 – By the very nature of being an online retailer, EssentialApparel.com’s success is tethered to the quality of its Internet connection. Both malware and service interruptions can take a bite out of sales and overall productivity. However, eMazzanti had a solution the internet retailer could count on: WatchGuard Firebox, network devices that help fend off malware attacks and insure the continuity of Internet connections. “Essential Apparel needed as close to a perfect solution as it was possible to provide,” noted Carl Mazzanti, chief executive officer, eMazzanti Technologies.
Lose Connections, Lose Customers
The math associated with online retail sales is quite simple as noted by Bob Mayer, president of EssentialApparel.com: “If we lose our Internet connections because of viruses or a poor ISP connection, the result is the same; our customers go away—sometimes forever.” Mayer knew he needed a better solution that was essentially failsafe. eMazzanti Technologies knew WatchGuard was the answer.
WatchGuard on Duty
A WatchGuard Firebox® CoreTM protects the 100 desktop PCs and servers at Essential Apparel headquarters, connects to multiple ISPs and handles automatic failover for the connections. In addition, two retail locations are secured by Firebox EdgeTM units that protect the registers, and send transaction data to headquarters via branch-office VPNs. Now, says Mayer, “With our WatchGuard device, when the connection goes down — which inevitably happens — we don’t even know the difference. The Internet stays up, the box switches over to the other connection, and we stay in business. That’s priceless.”
Connection Perfection
eMazzanti Technologies not only delivered safe, continuous Internet connections, the IT expert made sure the solution was PCI compliant, optimized multiple ISP connections and made remote access to Essential Apparel’s network simple and secure. For example, With the WatchGuard units in place, eMazzanti is not only able to configure failover via multiple ISP connections, but also make efficient, simultaneous use of them. By writing inbound and outbound rules based on port numbers that direct each type of traffic to the appropriate interface, eMazzanti is able to distribute the load for optimum overall performance. FTP, Web or SSL download traffic goes over low-cost asynchronous cable or DSL connections, while the upload traffic goes over synchronous fiber links. And the interface also specifies the fail order, preserving the best possible performance if a link should fail. Noted Mayer, “Security’s a big issue for us,” declares Mayer. “With eMazzanti and their relationship with WatchGuard, I know it will be very hard for someone on the inside or the outside to get to our customers’ sensitive information. We run a complex operation, and they’ve helped us become more secure and more efficient.”
About Essential Apparel
More than 30 years ago, Essential Apparel opened its retail store with one simple philosophy: To provide the highest quality service and apparel at exceptional values. That philosophy has never changed. The product selection has grown from fine hosiery and underwear to top quality outerwear and everything in-between – all from leading brands. EssentialApparel.com brings their core philosophy to the Internet with the same renowned service, delivered by knowledgeable employees who share their personal experience with the products and offer exceptional values.
About eMazzanti Technologies
eMazzanti Technologies works with businesses to provide strategies for growth through the use of intelligent technology tools. From business process analysis to network design, security planning to preventative maintenance, the firm’s services all aim to reduce costs, mitigate risk and drive revenue for its clients. eMazzanti also offers an extensive portfolio of network products from the leading technology manufacturers. The best advocates for eMazzanti Technologies are its clients. The firm services businesses throughout the New York Metropolitan area and in three countries worldwide ranging from home office environments to multinational corporations with mission-critical needs. These organizations rely on eMazzanti as their technology management partner. As clients grow and needs change, eMazzanti’s flexible, scalable customer engagement model adapts to meet the aspirations of each business. eMazzanti forms long-term relationships with clients that value stability and reliability in their IT partners. An innovative and comprehensive approach to technology services has earned eMazzanti the trust of a rapidly growing client base and recognition by many of the industry’s foremost publications. For more information or to download a free copy of the complete case study, please visit www.emazzanti.net.
For more information: Jennifer, eMazzanti Technologies, 201.360.4445
Carl Mazzanti is Co-Founder and President of eMazzanti Technologies, Microsoft’s four time Partner of the Year and one of the premier IT consulting services for businesses throughout the New York metropolitan area and internationally. Carl and his company manage over 400 active accounts ranging from professional services firms to high-end global retailers.
eMazzanti is all about delivering powerful, efficient outsourced IT services, such as computer network management and troubleshooting, managed print, PCI DSS compliance, green computing, mobile workforce technology, information security, cloud computing, and business continuity and disaster recovery.
Carl Mazzanti is also a frequent business conference speaker and technology talk show guest and contributor at Microsoft-focused events, including frequent prominent roles at the Microsoft Inspire (Worldwide Partner Conference / WPC).
Carl, a serial Entrepreneur, gives back to the community through Entrepreneur teaching engagements at Georgetown University, the company’s ocean wildlife conservation effort, the Blue Project, and Tree Mazzanti.
