Future of Retail Technology Options for Small Business

In today’s hyper-competitive retail marketplace, innovative technology helps larger and online retailers stay relevant with consumers. Sadly, smaller retailers may think they suffer from a future of retail technology disadvantage because of cost and scale. However, as seen at the just concluded Consumer Electronics Show (CES), there’s plenty of tech to go around. Smaller retailers who find ways to profit from innovation and partner with retail technology experts to adopt appropriate retail technologies will be more likely to keep pace. To emphasize the point, here are several retail technologies highlighted at CES and elsewhere that we believe smaller retailers can…

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2018 Retail Technology Trends Benefit Small Business

Retail technology continues to shape the retail landscape, and small business retailers must adapt or fall behind. However, the 2018 retail technology trends appear to be less about discovering recently-hatched innovations and more on thoughtfully redesigning business models to get the most out of maturing technologies. With the digital transformation, consumers find it easier than ever to switch brands. For instance, while standing in a home improvement store, a customer can comparison shop and even purchase from a competitor, all from a smartphone. In this dynamic environment, retailers need renewed commitment to the customer experience. Personalization, mobile readiness and omni-channel…

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New Retail Technology for 2017

New innovations in technology will transform retail in 2017. With trends leaning toward increased convenience and mobility, consumer expectations for a seamless retail experience—both on- and offline—are higher than ever. Want to capitalize on a flurry of new, sales-boosting opportunities this year? Prepare accordingly. The Unstoppable Rise of Mobile Commerce Both online and in-store, mobile technology is now an essential element of the customer purchasing journey. In fact, 198.5 million people in the U.S. own a smartphone, and 80% have used a smartphone while in-store to research a product, compare prices, or locate an alternative store. Although desktop and in-store…

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