When Digital Marketing and Privacy Meet, Something Must Give

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Everyone who shopped on Amazon last year (over 200 million) knows that the giant online retailer is good at making purchase suggestions. Indeed, they track every move and serve up what they think you are going to buy based on your online behavior. Other digital marketers strive to be that good. At some point the question becomes, How will digital marketing and privacy be reconciled? Digital Marketing Runs on Data Modern digital marketing runs on data. Tons of it—so much that they call it a data explosion. Online eCommerce sites gather data on shoppers’ online behavior, their location, demographics, preferences,…

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Update Retail Privacy Practices with New York SHIELD Act

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According to a 2019 retail privacy study by Deloitte, the majority of customers worry about the security of their personal data. Yet, only 22 percent of retailers build privacy into their strategic planning. With the New York SHIELD Act taking effect in 2020, retailers have the opportunity to revamp privacy practices to establish trust and strengthen customer relationships. Back in 2016, the adoption of the GDPR in Europe sparked an increased concern about privacy in the United States. Since 2016, at least half of the individual states have passed privacy laws modeled more or less on GDPR, including SHIELD. Many…

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Technology Partners Enable GDPR Compliance

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The European Parliament adopted the General Data Protection Regulation (GDPR) in April 2016. GDPR provisions require businesses to protect the personal data and privacy of EU citizens. The regulation applies to every company that processes personal data of EU residents, regardless of where the company is located, hence many U.S. companies must achieve GDPR compliance. Beginning in May 2018, the EU gave regulatory agencies greater powers to act against non-compliant organizations. Penalties include stiff fines of up to four percent of annual global revenue or 20 million euros, whichever is greater. Implementing a plan for GDPR compliance can prove to…

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The Risks of GDPR Non-Compliance

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In 2016, the European Union (EU) adopted the General Data Protection Regulation (GDPR). This legislation strengthens rules on data protection to allow individuals greater control over their personal data. The GDPR rules take effect on May 25, 2018, after which supervisory authorities may impose a range of penalties for GDPR non-compliance. Business leaders should know that the regulations apply to companies, government agencies, non-profits, and other organizations that do business with people in the EU, or that collect and analyze data tied to EU residents. The GDPR applies no matter where the organization is located. Despite ample warning, a significant…

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CryptoWall Epidemic is Here

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A New Version of Cryptolocker is back… THE CRYPTOWALL EPIDEMIC is HERE! What is CryptoWall? Cryptowall is a ransomware Trojan virus similar to Cryptorbit and CyrptoLocker. The virus infects a computer and encrypts crucial files. Users may not be able to access their data which will be hidden once CryptoWall has taken its toll. Cryptowall can affect files including *.doc, *.docx, *.xls, *.ppt, *.psd, *.pdf, *.eps, *.ai, *.cdr, and *.jpg. Who is vulnerable to a CryptoWall? CryptoWall is designed to infect all versions of Windows including XP, Vista, Windows 7 and Windows 8. If you are still using XP, you…

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