When Digital Marketing and Privacy Meet, Something Must Give
Everyone who shopped on Amazon last year (over 200 million) knows that the giant online retailer is good at making purchase suggestions. Indeed, they track every move and serve up what they think you are going to buy based on your online behavior. Other digital marketers strive to be that good. At some point the question becomes, How will digital marketing and privacy be reconciled? Digital Marketing Runs on Data Modern digital marketing runs on data. Tons of it—so much that they call it a data explosion. Online eCommerce sites gather data on shoppers’ online behavior, their location, demographics, preferences,…READ MORE