5 digital advertising tips for SMBs

5 digital advertising tips for SMBs used with permission from HP Tech@Work Are you using digital to fuel your success? If you’ve been in business awhile, you likely remember a simpler time when SMB marketing meant placing ads in newspapers, direct mail envelopes, the Yellow Pages or on bus-stop benches and shopping carts. Today, with the continued expansion of digital media, there are far more options available to small and midsized businesses (SMBs). Figuring out which ones are right for your company can be tough. In fact, despite the fact that just about everything is online now, 45 percent of…

READ MORE

How Retargeting and Remarketing Helps Your Advertising

How Retargeting and Remarketing Helps Your Advertising used with permission from SBA.gov by Anita Campbell When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer. Retargeting enables you to show your ad to someone who has visited your site or seen your product online, even after they have left your site. You can also use this technique to turn an abandoned shopping cart into a sale. That’s because retargeting allows shoppers to…

READ MORE

Clutch Names Liqui-Site a Top Inbound Digital Marketing Agency

eMazzanti Technology’s digital marketing agency ranked 26th by Clutch analysts on 2016 list Hoboken, New Jersey ­- (Cision) March 23, 2017 – Liqui-site, a NYC area digital marketing agency recently acquired by eMazzanti Technologies, a Hoboken-based IT consultant and managed services provider (MSP), was recently named as one of the Top Inbound Marketing Agencies for 2016 by Clutch. Liqui-site is ranked 26th on the Clutch list of Top Inbound Marketing Agencies 2016 with an average customer review of 4.8 out of 5. Clutch, a B2B research firm based in Washington, DC, specializes in connecting companies with software and professional services…

READ MORE

How Digital Ads Create Incredible Customer Experiences

Buying a product is no longer a transaction; it’s an experience. Customer experience (often shortened to CX) is the new darling of the marketing world. Referring to any interaction between brand and consumer, CX signifies a shift in how we view the customer journey. The route from prospect to repeat customer is now an exhilarating ride—it’s personalized, engaging, and meaningful. Great quality CX boosts sales. And while consistent data to prove this has prompted brands to compete in this arena, customers now expect a stellar experience at every touchpoint with a brand. Going Native for Better Engagement Not long ago,…

READ MORE

Digital Advertising Basics, What You Should Know

How to navigate the complex world of online advertising and get the most for your ad dollar While preparing this post on digital advertising basics, I came to a sobering conclusion—the phrase ‘digital advertising basics’ is a contradiction. Digital advertising is mind bogglingly complex. So, understanding a few basic terms doesn’t get you very far. For example, the broad categories of digital advertising like paid search advertising, display advertising, social media advertising and email marketing and automation are easy enough to understand. I get it so far. But then, the many kinds of digital ads complicate the decision process. One…

READ MORE

Stretch Your IT Budget with These 6 Technology Tips

used with permission from HP Small Business Center For small- and medium-sized companies, the difference between a successful year and a dismal one often comes down to how well they can stick to the b-word: BUDGET. Luckily, the recipe for budgeting success is simple: spend less, while making more. But there’s a virulent SMB myth that — especially in a weak economy — the only way to save money is to forgo buying the new computers, servers, and printers that your employees need. Not true. Below are some simple reasons why investing in technology can actually save you money over…

READ MORE