3 Reasons to Automate Marketing Emails

Set It and Forget It: 3 Reasons to Automate Marketing Emails Coined by Ron Popeil during the filming of a 1980’s infomercial for his Showtime Rotisserie, “set it and forget it” is an enduring advertising slogan that foretold the future of the marketing industry itself. Thanks to today’s email automation technology, sales and marketing professionals can generate leads and close deals without having to knock on one door or dial a single digit. Besides its obvious convenience, here are three great reasons to automate your email marketing strategy. Timing is Everything Did you know half of people begin their day…

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Use Email Marketing Services to Extend Your Reach

With simple tools to automate and track campaigns, email marketing services boost effectiveness while saving time. You figured out that email marketing offers a great way to stretch your advertising dollars and nurture relationships with your customers. You may have also realized that managing email campaigns can prove a daunting task for a small to midsize business with competing priorities. From building and managing your contact list, to designing content and creating strategy, to bypassing spam filters and analyzing campaign success, effective email marketing requires expertise and tools beyond those available in-house for most organizations. Fortunately, the industry offers a…

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Email Marketing Benefits You Can’t Afford to Pass Up

Why you should use email marketing as an important ingredient in your overall strategy. With a plethora of marketing options available–from direct mail to social media, video, native advertising and SEM–the task of designing just the right marketing strategy can prove overwhelming. All too often, businesses overlook significant email marketing benefits in favor of glossy alternatives that may provide an abundance of glamour with comparatively small ROI. For organizations looking to reach the right customers at the right time with the right message, statistics would suggest a second look at an old standard. Did you know, for instance, that according…

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