Set It and Forget It: 3 Reasons to Automate Marketing Emails
Coined by Ron Popeil during the filming of a 1980’s infomercial for his Showtime Rotisserie, “set it and forget it” is an enduring advertising slogan that foretold the future of the marketing industry itself. Thanks to today’s email automation technology, sales and marketing professionals can generate leads and close deals without having to knock on one door or dial a single digit. Besides its obvious convenience, here are three great reasons to automate your email marketing strategy.
- Timing is Everything
Did you know half of people begin their day by opening emails in bed? Or that emails sent on Tuesdays at 10 am yield the highest open rates? Researchers have uncovered insights into the behavioral patterns of your target market. Adopt email automation software and use them to your advantage.
Unscheduled phone calls. Impromptu meetings. Slow service at lunch. Your day is filled with unexpected events that pull you away from your email campaign and can cause you to miss a major opportunity. Automation ensures that your message reaches the recipient at the right time, not when the timing is right for you.
- No Regrets
Emails written and sent on the fly are not only more likely to fail due to poor timing, but poor grammar—a turnoff for nearly 60% of prospects.
Email automation software allows you to draft, revise, and revisit important email templates to confirm that your message is clear, your lines evenly spaced, and your exclamation points are at a minimum before you hit “send”. You never have a second chance to make a first impression. With marketing email automation software, you won’t need one.
- Brand Together
Which brings us to our third and final reason to adopt email marketing automation software: uniformity.
Each member of your sales team brings their unique personality and approach to product demonstrations. However, their first interaction with many prospects is via an introductory email. An effective introductory email plainly and concisely communicates your brand’s mission and product offerings—a message best conveyed through an automated email template that reflects your company’s official style guide and voice.
Legendary ad man, Leo Burnett, said it best: “Any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.” Automation ensures that the right people receive the right message at the right time.