Priority Bicycles Pedals Fleet Success with eMazzanti-Built Website

“eMazzanti has given us the ability to talk about a very important part of our business in a way that pushes our growth and communicates the things that we’re excited about.” Connor Swegle, CMO, Priority Bicycles Business Needs A Small NYC Company with Big Dreams Priority Bicycles (Priority) launched as a direct-to-consumer bicycle brand for the masses. As dedicated entrepreneurs, the company’s leadership is committed to making the best bicycles in the world at an affordable price. Their simple strategy of high-quality parts, an efficient supply chain, low overhead and an online business model has gained national attention. “Our goal was…

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4 SEO Tips to Optimize Your Website

SEO tips from Gizer Gedik Back when young boys hawked newspapers on the street, writers fought to have their articles appear “above the fold.” Today, websites reach for a coveted spot on the first page of search results. Search engine optimization (SEO) continues to evolve as search algorithms become more sophisticated. These SEO tips will help maximize your digital presence. 1. Generate Unique, Authoritative Content As search engine algorithms grow in sophistication, they give preference to quality content. This evolution presents a challenge for digital marketers who simply want to boost numbers. On the other hand, it means that companies…

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More Than a Logo: 3 Indispensable Tips to Help Build Your B2B Brand

Think “word processing,” and you will likely picture the familiar white Microsoft W on a blue background. When considering large investments with a frequently steep learning curve, today’s B2B consumers rely on the perception of a strong brand to help them make critical purchasing decisions. Careful planning will help you build your B2B brand into a powerful tool. All too often, companies dive into social media without much thought. Build a website? Check. Establish accounts on LinkedIn, Twitter and Facebook? Check. But without a clear picture of the target customer and specific communication goals, these efforts often fail to deliver…

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5 Indispensable Social Media Tips for Business

Social media marketing tips for business from Andrea Gamboa Every day, approximately 3.2 billion people use social media worldwide. That means that nearly 42 percent of the global population regularly check Facebook, LinkedIn, YouTube or another social media network. Chances are, your customers are among them. These social media tips for business can help you more effectively engage and convert customers. 1. Establish a Presence You spend thousands of dollars and untold hours blogging, tweeting and crafting the perfect Facebook page. But if no one knows where to find you, you have just wasted a great deal of money and…

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7 Simple Calendar Tricks That Will Level-up Your Team’s Productivity

7 Simple Calendar Tricks That Will Level-up Your Team’s Productivity used with permission from Microsoft What’s the secret to maximizing productivity and efficiency? There’s no single silver bullet, but one sure-fire way to make gains is with calendar tricks that will keep you organized and focused. From scheduling “no meeting” time blocks to integrating mobile so you never miss a meeting—the art of calendar optimization is crucial. Simple Calendar Tricks Here are seven simple calendar tricks you can use to bring your productivity to the next level: Schedule “no meeting” time blocks—Instead of multitasking, set aside time without interruptions. “When people multitask,…

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3 Proven Tips to Increase Website Traffic

How to increase website traffic tips from Yulin Jin Bringing users to your website, engaging them while there and converting those visits to sales are all critical components to a solid business strategy in the digital age. Three tried and true methods to increase website traffic include strengthening your content, optimizing for mobile users and tapping into the benefits of pay per click (PPC) advertising. Consider the list of retail giants failing in the digital age. Toys R Us, Bon-Ton and Claire’s all filed for Chapter 11 bankruptcy protection in 2018. In 2019, the list of at-risk giants includes the…

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5 digital advertising tips for SMBs

5 digital advertising tips for SMBs used with permission from HP Tech@Work Are you using digital to fuel your success? If you’ve been in business awhile, you likely remember a simpler time when SMB marketing meant placing ads in newspapers, direct mail envelopes, the Yellow Pages or on bus-stop benches and shopping carts. Today, with the continued expansion of digital media, there are far more options available to small and midsized businesses (SMBs). Figuring out which ones are right for your company can be tough. In fact, despite the fact that just about everything is online now, 45 percent of…

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Digital Marketing in a Tactile Industry: Bringing Beauty Online

Testing a lipstick color on the back of your hand. Asking a perfectly-contoured sales assistant for advice about which shade of foundation will best match your skin. Spritzing perfume on your neck and wrists, even if you were already wearing perfume when you left the house. When it comes to buying beauty products, many customers adore the in-store experience—leaving brands scratching their heads about how to utilize digital marketing effectively. Since your website, social media posts, and marketing content can’t offer the same tactile experience as an in-store visit, how can you connect with customers in a meaningful way through…

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How Retargeting and Remarketing Helps Your Advertising

How Retargeting and Remarketing Helps Your Advertising used with permission from SBA.gov by Anita Campbell When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer. Retargeting enables you to show your ad to someone who has visited your site or seen your product online, even after they have left your site. You can also use this technique to turn an abandoned shopping cart into a sale. That’s because retargeting allows shoppers to…

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3 Key Elements of Effective Digital Keyword Advertising

It’s important to know potential customers like the back of your hand. So well, in fact, that you can finish their sentences before they finish typing them into their Internet browser’s search bar. This is the idea behind digital keyword advertising. It’s a marketing method in which companies bid to place web content high in the search results when certain words and phrases are typed in. Used properly, it can get your content is seen by an audience it will truly resonate with—but it is an investment, and you want to ensure a worthwhile return. To make that happen and…

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