Digital Marketing in a Tactile Industry: Bringing Beauty Online

Testing a lipstick color on the back of your hand. Asking a perfectly-contoured sales assistant for advice about which shade of foundation will best match your skin. Spritzing perfume on your neck and wrists, even if you were already wearing perfume when you left the house. When it comes to buying beauty products, many customers adore the in-store experience—leaving brands scratching their heads about how to utilize digital marketing effectively. Since your website, social media posts, and marketing content can’t offer the same tactile experience as an in-store visit, how can you connect with customers in a meaningful way through…

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How Retargeting and Remarketing Helps Your Advertising

How Retargeting and Remarketing Helps Your Advertising used with permission from SBA.gov by Anita Campbell When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer. Retargeting enables you to show your ad to someone who has visited your site or seen your product online, even after they have left your site. You can also use this technique to turn an abandoned shopping cart into a sale. That’s because retargeting allows shoppers to…

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3 Key Elements of Effective Digital Keyword Advertising

It’s important to know potential customers like the back of your hand. So well, in fact, that you can finish their sentences before they finish typing them into their Internet browser’s search bar. This is the idea behind digital keyword advertising. It’s a marketing method in which companies bid to place web content high in the search results when certain words and phrases are typed in. Used properly, it can get your content is seen by an audience it will truly resonate with—but it is an investment, and you want to ensure a worthwhile return. To make that happen and…

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3 Reasons to Automate Marketing Emails

Set It and Forget It: 3 Reasons to Automate Marketing Emails Coined by Ron Popeil during the filming of a 1980’s infomercial for his Showtime Rotisserie, “set it and forget it” is an enduring advertising slogan that foretold the future of the marketing industry itself. Thanks to today’s email automation technology, sales and marketing professionals can generate leads and close deals without having to knock on one door or dial a single digit. Besides its obvious convenience, here are three great reasons to automate your email marketing strategy. Timing is Everything Did you know half of people begin their day…

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Digital Marketing and the Power of AI

How AI Powered Digital Marketing Can Make Your Dollars Go Further In what seemed like an instant, Artificial Intelligence (AI) has gone from being the topic of science fiction to a nearly indistinguishable part of our daily lives. Hardly a day goes by when we do not consult AI developed software to help with directions, pick a new movie, or provide today’s trending headlines.  But beyond these everyday tasks, AI is revolutionizing how your business can reach its customers or clients more efficiently. Here we take a look at how this exciting technology it is poised to change the future…

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Search Engine Marketing for Small Business Works

Smart search engine marketing for small business ensures that customers find your website easily when they need your services Search engine marketing for small business (SEM) is an important segment of your online marketing strategy that focuses on a deliberate, well-crafted approach to bringing customers to your website through search engines such as Google, Yahoo and Bing. For instance, a landscape design firm may have highly trained designers and hundreds of happy customers, but if an online search puts the business on page four, or if search results show a two-star rating based on negative reviews, new homeowners are likely…

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Digital Marketing to Highlight eMazzanti Appearance on Voice of Manhattan Business

How to pick a digital marketing firm and pitfalls to avoid are topics of discussion with NYC tech entrepreneur, Carl Mazzanti, on VMB blogtalkradio program Hoboken, New Jersey ­- (Cision) April 4, 2017 — eMazzanti Technologies CEO, Carl Mazzanti, will be a featured guest on the popular blogtalkradio program, The Voice of Manhattan Business. The popular program is sponsored by the Manhattan Chamber of Commerce. The 25-minute interview is scheduled for 12:00 pm (EST) on Wednesday, April 5. Mazzanti’s topic will be: “Digital Marketing.” The interview with Mazzanti will touch on questions such as, what is digital marketing and how it differs…

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Clutch Names Liqui-Site a Top Inbound Digital Marketing Agency

eMazzanti Technology’s digital marketing agency ranked 26th by Clutch analysts on 2016 list Hoboken, New Jersey ­- (Cision) March 23, 2017 – Liqui-site, a NYC area digital marketing agency recently acquired by eMazzanti Technologies, a Hoboken-based IT consultant and managed services provider (MSP), was recently named as one of the Top Inbound Marketing Agencies for 2016 by Clutch. Liqui-site is ranked 26th on the Clutch list of Top Inbound Marketing Agencies 2016 with an average customer review of 4.8 out of 5. Clutch, a B2B research firm based in Washington, DC, specializes in connecting companies with software and professional services…

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Use Email Marketing Services to Extend Your Reach

With simple tools to automate and track campaigns, email marketing services boost effectiveness while saving time. You figured out that email marketing offers a great way to stretch your advertising dollars and nurture relationships with your customers. You may have also realized that managing email campaigns can prove a daunting task for a small to midsize business with competing priorities. From building and managing your contact list, to designing content and creating strategy, to bypassing spam filters and analyzing campaign success, effective email marketing requires expertise and tools beyond those available in-house for most organizations. Fortunately, the industry offers a…

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eMazzanti Acquires Liqui-Site, Offers Digital and Omni-channel Retail Marketing Services

NYC area IT consulting firm, eMazzanti Technologies expands ecommerce and retail marketing services, adds website development to enhance growth opportunities for customers. Hoboken, New Jersey ­- (Cision) February 15, 2017 – eMazzanti Technologies, a New York City area retail IT consultant and managed services provider (MSP), announced today the formalization of an asset purchase of Liqui-Site Designs, Inc., a Nyack, New York-based digital marketing agency. Liqui-Site offers custom website design and development, ecommerce, digital advertising, search engine optimization, pay-per-click, email marketing and automation as well as website hosting services. The agency’s clients excel in a variety of verticals, including manufacturing,…

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