Digital Marketing and the Power of AI

How AI Powered Digital Marketing Can Make Your Dollars Go Further

In what seemed like an instant, Artificial Intelligence (AI) has gone from being the topic of science fiction to a nearly indistinguishable part of our daily lives. Hardly a day goes by when we do not consult AI developed software to help with directions, pick a new movie, or provide today’s trending headlines.  But beyond these everyday tasks, AI is revolutionizing how your business can reach its customers or clients more efficiently. Here we take a look at how this exciting technology it is poised to change the future of digital marketing as we know it.

What is AI?

AI techArtificial Intelligence is the ability of machine or system to perform processes commonly associated with humans such as learning, reasoning, and self-correction. Whether it’s Amazon Alexa’s voice commands, Facebook’s facial recognition, or Netflix’s movie recommendations, each of these use AI to create a more dynamic and user-friendly consumer experience.

AI has grown exponentially in the consumer market in the past several years with the help of machine learning which uses large swaths of collected data to educate and improve the AI software making the user experience more satisfying and intuitive.

And AI is not just for the big tech companies anymore. Progressive businesses have started applying AI to their own sales models. This year, Starbucks partnered with Amazon Alexa to create Starbucks Reorder, where a user can tell Amazon’s voice service to have his or her favorite Starbucks drink prepared and ready for them at the nearest location before they even leave the house.

How AI is Changing Digital Marketing

Salesforce’s 2017 State of Marketing found that marketers believe their AI use will grow more than 50% over the next two years and 75% of high performing marketers are already using AI in their marketing programs. These tech-savvy, forward-thinking marketers view AI as a way to get more from their data and personalize their campaigns without burdening their teams.

Why all the fuss? With AI, marketers are able to understand consumers with more nuance and detail. AI makes marketing a two-way communication and is working behind the scene to make your marketing dollars go further by continually working to eliminate speculation. Unlike traditional billboards and blanket ad campaigns, AI learns which ads will be most effective with an individual consumer.

As campaigns produce more data about consumer preferences and behaviors, digital marketing efforts will continue to become more effective and cost efficient thanks to AI technology. Instead of marketers wading through endless amounts of data and research, AI synthesizes that information allowing clients to deliver more creative and engaging strategies that target their customers and prospects.

eMazzanti’s Digital Marketing Solutions

The growth of AI has made digital marketing’s potential more exciting than ever before. eMazzanti considers its digital advertising “marketing gold.” Our diverse collection of marketing solutions is uniquely precise in its ability to measure and engage with potential customers and specific demographics.

Why market to millions when our team of marketing experts can deliver your ideal customer? Let eMazzanti’s team of digital marketing experts create a more robust campaign bringing you to your optimal audience more efficiently than ever. Contact us today.

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