5 Indispensable Social Media Tips for Business

Social media marketing tips for business from Andrea Gamboa Every day, approximately 3.2 billion people use social media worldwide. That means that nearly 42 percent of the global population regularly check Facebook, LinkedIn, YouTube or another social media network. Chances are, your customers are among them. These social media tips for business can help you more effectively engage and convert customers. 1. Establish a Presence You spend thousands of dollars and untold hours blogging, tweeting and crafting the perfect Facebook page. But if no one knows where to find you, you have just wasted a great deal of money and…

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Just “Like” the Real Thing: The New Crop of Convincing Facebook Fakes

In 2018, the good things in life—friendship, romance, altruism—and the bad—lying, bullying, crime—all unfold in expedited, magnified fashion on social media. Earlier this year, researchers uncovered a scam to bilk you out of cyber currency on Twitter. Now, in similar fashion, we’re alerting you to the dangers of a recent crop of Facebook fakes profiles. Social media moles Scams are as old as humanity itself. In the 14 years of Facebook’s existence, they’ve surfaced time and time again on the popular social media network. Catfish, a documentary about a duplicitous Facebook relationship, was released eight years ago, and new episodes…

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The Biggest Losers in the Microsoft/LinkedIn Merger Could Be Other Social Networks

Microsoft has swung for the fences by buying LinkedIn. Observers are waiting to see what happens, but are a bit skeptical because the purchase comes after a string of not-so-hot at bats, such as its 2013 acquisition of Nokia’s handset business, a $7.2 billion write-off; aQuantive, an online display advertising company bought for $6.3 billion; and even Skype, an $8.5 billion investment that has yet to create significant value. Even when Microsoft created a competitive product from scratch, like in the search-engine battle, its efforts with Bing have been slow going. According to online search ranking numbers at Webroot, Bing…

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Senior Center Records Large Increases in Website Traffic and Social Media Impact

“When you’re a marketing director, you just can’t do everything yourself. It takes quite a bit of the pressure off knowing that you have professionals who keep up with all the technology.” Toby Ehrlich, Director of Corporate Marketing, Wilf Campus for Senior Living The Oscar and Ella Wilf Campus for Senior Living attracts new residents and customers through community programs and digital marketing provided by Liqui-Site. With the departure of the organization’s social media firm, Toby Ehrlich, Director of Corporate Marketing, enlisted Liqui-Site to manage its social media and make website improvements. Digital Marketing Specialist, Chris Capasso and his team…

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Crash course: Messaging apps

Crash course: Messaging apps Mid-2015, banking giant JPMorgan Chase offered to eliminate corporate voicemail for employees who weren’t using it. Nearly two out of three of employees (65%) volunteered to cancel the service.1 What made so many employees agree to work without voicemail? The biggest factor may have been the popularity of real-time chat tools, which are more popular among Americans today than phone calls or email.2 This popularity has generated dozens of new business-focused apps in recent years. So many, in fact, that it can be hard to know which chat app to use for what purpose—and what kind…

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