International Retailer Wows Customers with In-store Technology and Retail Solution from eMazzanti
“Working with eMazzanti has enabled us to create a scalable IT solution that we can roll out to multiple locations. It’s a HUGE cost savings in the future development and growth of our company.”
Chris McCullough, US Flagship Gallery Manager and Timothy Oulton Ambassador
Looking to expand US operations, British furniture maker Timothy Oulton engaged eMazzanti Technologies to develop a scalable technology solution to support their brand and drive revenues. eMazzanti rapidly deployed standardized infrastructure and security solutions, Windows 8 POS tablets, and Xerox managed print services, reducing the time to open a store to three weeks. eMazzanti’s impressive solution enabled Timothy Oulton to lower costs, boost efficiency, wow customers and achieve the flexibility and power needed to support planned exponential growth in 2014 while it helps employees succeed in a reliable and secure retail environment.
When British furniture maker Timothy Oulton launched their flagship store in Dallas a little over a year ago, lagging technology and traditional operational practices increased the time to open the store and get it running smoothly. “The network, the hardware, software and systems that were in place were inadequate for the needs of our business,” stated Chris McCullough, US Flagship Gallery Manager and Timothy Oulton Ambassador. Timothy Oulton sought an IT solution provider that could solve the problems in Dallas and meet these demanding requirements:
Timothy Oulton needed a scalable technology solution that would facilitate aggressive expansion plans for 2014. “The most difficult issue a retailer constantly struggles with when they have multiple locations is keeping as many items as possible consistent,” stated Matt Wilkerson, Head of Retail for Timothy Oulton Americas.
With locations all over the world Timothy Oulton also needed an IT partner with global capabilities. “We are an international company,” stated McCullough. “All of our IT resources internally are global.”
High-end customers look for high quality in Timothy Oulton’s products and service. “It’s very important that our technology is working so that when customers come in everything comes up really quick,” stated Ester, Timothy Oulton Brand Ambassador. “If it’s not running then we can’t help our customers.”
“Most of our pieces have a period look to them, so we don’t want our stores bristling with computers,” stated Wilkerson. “But the reality of retail today is that you need cutting-edge technology in your stores. You have to make it easy for customers to find information and communicate with you, and you have to be able to answer questions quickly and professionally. We were not doing that with our mish-mash of technology.”
Rapidly changing computer and communication technology, increasing retail security threats and the need for fast, reliable printing in a retail environment meant that Timothy Oulton needed a technology partner with a broad range of experience and skill. The technology also had to be easy to use and cost-effective. “We knew that because Timothy Oulton operates in high-end retail, the technology had to perform flawlessly,” stated Carl Mazzanti, CEO of eMazzanti Technologies.
Up to the Task
Timothy Oulton was impressed with eMazzanti’s capabilities. They selected eMazzanti to do the Dallas technology upgrade and to replicate the solution at their New Jersey outlet and up to 50 additional locations in 2014. “We chose to work with eMazzanti due to the fact that they are able to work in multiple locations throughout the country and help us strengthen our brand by improving service,” explained McCullough.
eMazzanti deployed standardized network infrastructure, Windows 8 POS tablets, and eCare Managed Print Services from eMazzanti and Xerox. “eMazzanti quickly stepped in and within the budget helped us immensely to invest to grow our business,” stated McCullough. “They provided security and backup systems to protect our clients and data, reworked our network, improving our Wi-Fi speeds and Internet access, and enabled us to work more effectively with our POS system to speed the connection with our customer and ultimately to process a sale.”
The Whole Package
Sales personnel in the stores are greatly impacted by the technology upgrade. “eMazzanti manages all of the technology that we need to run our stores,” stated Marquis Van Ness, Sales Ambassador. “We use it from the moment we open to help customers, close deals and track important processes. The technology has to be very reliable because that’s how we make our living in the store.”
eCare Live Remote Assistance means eMazzanti has the ability and tools to work remotely without going on-site. They secured the snowmaking system at the 2014 Sochi Winter Olympics without ever having to get on a flight. They partnered with Timothy Oulton’s global IT department and their international POS system provider to make sure everything worked flawlessly. “Currently we distribute to 64 countries and have locations all over the world, and eMazzanti worked seamlessly to execute our corporate initiatives and create a better client experience globally,” stated McCullough.
eMazzanti provides protection for critical data and valuable business assets with eCare 24/7 continuous monitoring and proactive support. They can often “anticipate” and fix problems before clients know they exist. When problems do occur, they get resolved in record time. “I’m not an IT guy and I rely on eMazzanti to insure that things are running smoothly,” explained McCullough. Usually if there is an issue, I receive a call from them before I even notice anything is wrong.”
What do Bruce Springsteen, Jimmy Fallon, Bobby Flay, Lady Gaga, Ann Hathaway, Robert De Niro and eMazzanti Technologies have in common? Having roots or operations in the New York City/New Jersey metro area puts them ryt n d mdL of one of the most competitive markets in the world.
Not only have they succeeded here, they ROCK! More than 400 metro area businesses rely on eMazzanti for the latest information technology and services. And, with international clients like Timothy Oulton, Pandora, FRP Apparel Group and the Sochi Olympic Winter Games, eMazzanti demonstrates global capabilities and worldwide success.
A Rising Star
eMazzanti is helping Timothy Oulton’s star rise in the U.S. “The future of Timothy Oulton in 2014 is exponential growth,” stated McCullough. “Working with eMazzanti has enabled us to create a scalable IT solution that we can roll out to multiple locations. It’s a huge cost savings in the future development and growth of our company.”
The Wow Factor
Having seen how technology engages customers, Timothy Oulton’s Wilkerson envisions innovations like a giant interactive touchscreen monitor in the store to promote a new exotic bedding line. “We have to stay one step ahead of them—wow them with cool things that they haven’t seen in other stores.”
Outstanding technology, service and business results make it a win-win for clients and provider. eMazzanti is Microsoft’s 2012 Partner of the Year and on-going Gold Partner, Microsoft Northeast Region Partner of the Year; a five-time recipient of WatchGuard’s Partner of the Year and has achieved the Inc. 5000 list for the fifth year in a row. Inc. also ranks eMazzanti in the Top 100 New Jersey Companies. “Because of eMazzanti’s partnerships with amazing companies like Microsoft, Xerox and WatchGuard, the speed, connectivity, security and operational efficiency in our business have all improved,” stated McCullough.
Rock Sltstar Resu
The right technology solution from the best in the business saves time and money and boosts revenue.
“There is no way to measure how much it costs when a customer cannot be handed information in real time, or the hours taken when the sales are trouble shooting hardware that is failing. eMazzanti solves those issues.” Matt Wilkerson, Head of Retail, Timothy Oulton Americas
“eMazzanti is always making sure that our systems are up and running with no down time. No down time means never missing a sale.” Ester, Brand Ambassador, Timothy Oulton
“Technology becomes a valuable way to support your brand and engage your customers. Thanks to the eMazzanti scalable technology solution, Timothy Oulton was able to open its New Jersey outlet store in just three weeks.” Matt Wilkerson, Head of Retail, Timothy Oulton Americas
“Bottom line, eMazzanti has given us a lot of credibility. Having the latest technology has attracted a lot of customers and we never looked back!” Karen M. Hazelton, CPA
“Emazzanti is fabulous with their quick service!” Kelsie Tarczanin, Litzky Public Relations, Inc.
“Bravo for eMazzanti!” José Antonio Cruz, Associate Producer
“Stellar performance as usual, guys. Way to go!” Paul Lindberg, Microsoft Corporation
“eMazzanti rocks!” Chris McCullough, US Flagship Gallery Manager, Timothy Oulton
“eMazzanti rocks!” Marquis Van Ness, Sales Ambassador, Timothy Oulton
“eMazzanti rocks!” Ester, Brand Ambassador, Timothy Oulton
“eMazzanti rocks!” Bill Hall, CFO, Paramount Decorators
“eMazzanti rocks!” Lindsay Cruiser, bookkeeper, SJ International Brokers
“eMazzanti definitely rocks!” Michael Weissbrot, VP of technology, SJ International Brokers
Customer: Timothy Oulton
Customer Size: 200 employees
Country or Region: United Kingdom
Industry: Retail —Specialty retail
Partner: eMazzanti Technologies
Partner Website: www.emazzanti.net
Timothy Oulton is a British furniture brand named after its founder and creative director. It sells its furniture in 32 locations worldwide and posted 2012 revenues of US $130 million.
Software and Services
Xerox managed print
Windows 8 Pro
Lenovo ThinkPad Twist tablet PCs
HP EliteBook Revolve tablet PCs