Rapid Online Retail Growth Drives Small Business Retailers in 2021

Vox calls 2020, “The year shopping changed forever.” And Forbes says, “consumers will likely maintain the same or perhaps higher levels of online purchasing forevermore.” Indeed, the year of the pandemic and lockdowns has seen remarkable growth of 35% or more in online retail, and it appears likely to stick. Thus, the pandemic forced many smaller brick-and-mortar merchants online. Shopify, which provides e-commerce software tools to small and mid-sized retailers, has doubled its revenue year over year, a clear indication that many made the move. The big question is what can small business retailers do in 2021 to prosper? The…

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New Retail Technology for 2017

New innovations in technology will transform retail in 2017. With trends leaning toward increased convenience and mobility, consumer expectations for a seamless retail experience—both on- and offline—are higher than ever. Want to capitalize on a flurry of new, sales-boosting opportunities this year? Prepare accordingly. The Unstoppable Rise of Mobile Commerce Both online and in-store, mobile technology is now an essential element of the customer purchasing journey. In fact, 198.5 million people in the U.S. own a smartphone, and 80% have used a smartphone while in-store to research a product, compare prices, or locate an alternative store. Although desktop and in-store…

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Fashion Retail VR Apps that Sizzle

What happens when high tech enters the world of fashion retail? In the case of virtual reality (VR) and augmented reality (AR), the fusion of technology and couture creates a stylish win for everyone with Fashion Retail VR. Customers enjoy more flexibility in their shopping and increased opportunity to customize. Retailers reach a greater number of customers in more meaningful ways and boost sales. Take a look at some of the exciting VR/AR possibilities for fashion. Wedding Dress Perfection Shopping for a wedding dress is a once-in-a-lifetime event. U.S. brides spend an average of $1,500 for the perfect wedding dress….

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eMazzanti Helps Market a Yellow Submarine, a Large Fish Tank and a British Icon Using Windows 8-Enabled Tablets

Hoboken, New Jersey ­- (Vocus) Jan, 2014 –Imagine walking into a custom furniture store to purchase a large fish tank, complete with its own yellow submarine once used by the British Navy to search for treacherous mines. Though this unique, eye-catching approach to furniture creation was at the heart of what Timothy Oulton did for its first four US stores, their computer problems were not unique at all. Due to the traditional operational practices of the company’s US galleries, technology often took a back seat to more important retail needs. As a result, the US stores used a mix of computers…

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