Boost Sales, Track Customers with High-Tech Guest Wi-Fi

In October 2016, WatchGuard, a leader in advanced network security solutions, introduced Wi-Fi Cloud. This exciting new guest Wi-Fi offering combines automated threat protection with engagement and analytics tools, boosting digital marketing capabilities for small to mid-size businesses. A recent study by the Yankee Group showed that 96% of survey respondents preferred businesses that provide free wi-fi. Customers who use the wi-fi tend to stay longer and even spend more. With the addition of sophisticated analytics, businesses can engage consumers with targeted marketing both during and after the in-store experience. Understand Behavior For example, the customer entering a boutique and…

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Search Engine Marketing for Small Business Works

Smart search engine marketing for small business ensures that customers find your website easily when they need your services Search engine marketing for small business (SEM) is an important segment of your online marketing strategy that focuses on a deliberate, well-crafted approach to bringing customers to your website through search engines such as Google, Yahoo and Bing. For instance, a landscape design firm may have highly trained designers and hundreds of happy customers, but if an online search puts the business on page four, or if search results show a two-star rating based on negative reviews, new homeowners are likely…

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Digital Marketing to Highlight eMazzanti Appearance on Voice of Manhattan Business

How to pick a digital marketing firm and pitfalls to avoid are topics of discussion with NYC tech entrepreneur, Carl Mazzanti, on VMB blogtalkradio program Hoboken, New Jersey ­- (Cision) April 4, 2017 — eMazzanti Technologies CEO, Carl Mazzanti, will be a featured guest on the popular blogtalkradio program, The Voice of Manhattan Business. The popular program is sponsored by the Manhattan Chamber of Commerce. The 25-minute interview is scheduled for 12:00 pm (EST) on Wednesday, April 5. Mazzanti’s topic will be: “Digital Marketing.” The interview with Mazzanti will touch on questions such as, what is digital marketing and how it differs…

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Clutch Names Liqui-Site a Top Inbound Digital Marketing Agency

eMazzanti Technology’s digital marketing agency ranked 26th by Clutch analysts on 2016 list Hoboken, New Jersey ­- (Cision) March 23, 2017 – Liqui-site, a NYC area digital marketing agency recently acquired by eMazzanti Technologies, a Hoboken-based IT consultant and managed services provider (MSP), was recently named as one of the Top Inbound Marketing Agencies for 2016 by Clutch. Liqui-site is ranked 26th on the Clutch list of Top Inbound Marketing Agencies 2016 with an average customer review of 4.8 out of 5. Clutch, a B2B research firm based in Washington, DC, specializes in connecting companies with software and professional services…

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Microsoft Packs Business-Friendly Features into Windows 10 Creators Update

From enhanced 3D creativity tools to mixed reality and improved security, the Windows 10 Creators Update extends productivity to a new dimension. 3D Creation and Sharing With the Creators Update, Windows 10 leaps forward in 3D capabilities, providing the full arc of functionality from creation to sharing, viewing and printing. Paint 3D – The 3D version of the popular Paint application allows you to create or modify 3D objects, turn 2D into 3D, and share your creations through the Remix 3D Community. Windows Capture 3D – Use your smartphone’s camera to scan an object. Then, create a 3D model of…

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Use Email Marketing Services to Extend Your Reach

With simple tools to automate and track campaigns, email marketing services boost effectiveness while saving time. You figured out that email marketing offers a great way to stretch your advertising dollars and nurture relationships with your customers. You may have also realized that managing email campaigns can prove a daunting task for a small to midsize business with competing priorities. From building and managing your contact list, to designing content and creating strategy, to bypassing spam filters and analyzing campaign success, effective email marketing requires expertise and tools beyond those available in-house for most organizations. Fortunately, the industry offers a…

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eMazzanti Acquires Liqui-Site, Offers Digital and Omni-channel Retail Marketing Services

NYC area IT consulting firm, eMazzanti Technologies expands ecommerce and retail marketing services, adds website development to enhance growth opportunities for customers. Hoboken, New Jersey ­- (Cision) February 15, 2017 – eMazzanti Technologies, a New York City area retail IT consultant and managed services provider (MSP), announced today the formalization of an asset purchase of Liqui-Site Designs, Inc., a Nyack, New York-based digital marketing agency. Liqui-Site offers custom website design and development, ecommerce, digital advertising, search engine optimization, pay-per-click, email marketing and automation as well as website hosting services. The agency’s clients excel in a variety of verticals, including manufacturing,…

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Email Marketing Benefits You Can’t Afford to Pass Up

Why you should use email marketing as an important ingredient in your overall strategy. With a plethora of marketing options available–from direct mail to social media, video, native advertising and SEM–the task of designing just the right marketing strategy can prove overwhelming. All too often, businesses overlook significant email marketing benefits in favor of glossy alternatives that may provide an abundance of glamour with comparatively small ROI. For organizations looking to reach the right customers at the right time with the right message, statistics would suggest a second look at an old standard. Did you know, for instance, that according…

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How Digital Ads Create Incredible Customer Experiences

Buying a product is no longer a transaction; it’s an experience. Customer experience (often shortened to CX) is the new darling of the marketing world. Referring to any interaction between brand and consumer, CX signifies a shift in how we view the customer journey. The route from prospect to repeat customer is now an exhilarating ride—it’s personalized, engaging, and meaningful. Great quality CX boosts sales. And while consistent data to prove this has prompted brands to compete in this arena, customers now expect a stellar experience at every touchpoint with a brand. Going Native for Better Engagement Not long ago,…

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How​ ​to​ ​Optimize​ ​Your​ ​Email​ ​Marketing​ ​with​ ​A/B​ ​Testing

Email marketing packs some awesome customer engagement power. With low costs and high returns, email campaigns consistently outperform other online marketing tactics to bring in new and repeat business. In fact, the DMA’s most recent UK National Client Email report revealed that the average ROI for email marketing campaigns hovers around 53%, or £38 for every £1 spent (that’s roughly $40 for every $1 spent). So there’s a reason why your inbox is jam-packed with emails designed to sell: email marketing works. But email marketing has a weakness. It only takes a couple of clicks to unsubscribe. Fail to consistently…

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