4 SEO Tips to Optimize Your Website

SEO tips from Gizer Gedik Back when young boys hawked newspapers on the street, writers fought to have their articles appear “above the fold.” Today, websites reach for a coveted spot on the first page of search results. Search engine optimization (SEO) continues to evolve as search algorithms become more sophisticated. These SEO tips will help maximize your digital presence. 1. Generate Unique, Authoritative Content As search engine algorithms grow in sophistication, they give preference to quality content. This evolution presents a challenge for digital marketers who simply want to boost numbers. On the other hand, it means that companies…

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More Than a Logo: 3 Indispensable Tips to Help Build Your B2B Brand

Think “word processing,” and you will likely picture the familiar white Microsoft W on a blue background. When considering large investments with a frequently steep learning curve, today’s B2B consumers rely on the perception of a strong brand to help them make critical purchasing decisions. Careful planning will help you build your B2B brand into a powerful tool. All too often, companies dive into social media without much thought. Build a website? Check. Establish accounts on LinkedIn, Twitter and Facebook? Check. But without a clear picture of the target customer and specific communication goals, these efforts often fail to deliver…

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3 Proven Tips to Increase Website Traffic

How to increase website traffic tips from Yulin Jin Bringing users to your website, engaging them while there and converting those visits to sales are all critical components to a solid business strategy in the digital age. Three tried and true methods to increase website traffic include strengthening your content, optimizing for mobile users and tapping into the benefits of pay per click (PPC) advertising. Consider the list of retail giants failing in the digital age. Toys R Us, Bon-Ton and Claire’s all filed for Chapter 11 bankruptcy protection in 2018. In 2019, the list of at-risk giants includes the…

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Increase Website User Engagement with These 4 Design Tips

Website user engagement development tips from Sam Nishanth No matter how much time and money you spent developing your website, the site is only successful if users spend time there and engage with the content. High website user engagement results in higher conversions and more return visits. User engagement can take several forms. If users are reading the content and viewing videos, for instance, they are engaging with the site. They may also actively participate in quizzes or interact with chatbots. Or they may share content from your site via social media. Focusing on a few key areas of website…

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New Jersey Manufacturer’s Rave Review on Website Update

“Carl is like a very good maître d’. He wants to make sure you get the best table and that you have good service. We got the project completed quickly and the quality of the work is good.” Jim Minadeo, President, Zero Surge Zero Surge’s power quality products have been protecting sensitive electronics since 1989 with no incidents of surge failure or fire. After meeting staff at a New Jersey Manufacturing Day, CEO Jim Minadeo engaged eMazzanti’s digital marketing team to add features and fix problems with their website, zerosurge.com. The team quickly added a newsletter subscription option and essential…

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5 digital advertising tips for SMBs

5 digital advertising tips for SMBs used with permission from HP Tech@Work Are you using digital to fuel your success? If you’ve been in business awhile, you likely remember a simpler time when SMB marketing meant placing ads in newspapers, direct mail envelopes, the Yellow Pages or on bus-stop benches and shopping carts. Today, with the continued expansion of digital media, there are far more options available to small and midsized businesses (SMBs). Figuring out which ones are right for your company can be tough. In fact, despite the fact that just about everything is online now, 45 percent of…

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Technology Key to Women-owned Business Revenue Growth

Women-owned businesses are growing rapidly in numbers but lag in size and revenues compared to all U.S. firms. Finding the key to women-owned business revenue growth is a good starting point for closing the gap. According to the 2017 State of Women-Owned Businesses report, commissioned by American Express, the number of women-owned businesses has grown 114% in the 20 years since 1997, much faster than the 44% growth rate for all U.S. businesses. Despite the surge in numbers, women-owned businesses have significant room for growth in terms of revenue. Although women-owned businesses comprise 39% of all U.S. firms, they contribute…

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How Retargeting and Remarketing Helps Your Advertising

How Retargeting and Remarketing Helps Your Advertising used with permission from SBA.gov by Anita Campbell When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer. Retargeting enables you to show your ad to someone who has visited your site or seen your product online, even after they have left your site. You can also use this technique to turn an abandoned shopping cart into a sale. That’s because retargeting allows shoppers to…

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3 Reasons to Automate Marketing Emails

Set It and Forget It: 3 Reasons to Automate Marketing Emails Coined by Ron Popeil during the filming of a 1980’s infomercial for his Showtime Rotisserie, “set it and forget it” is an enduring advertising slogan that foretold the future of the marketing industry itself. Thanks to today’s email automation technology, sales and marketing professionals can generate leads and close deals without having to knock on one door or dial a single digit. Besides its obvious convenience, here are three great reasons to automate your email marketing strategy. Timing is Everything Did you know half of people begin their day…

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Digital Marketing and the Power of AI

How AI Powered Digital Marketing Can Make Your Dollars Go Further In what seemed like an instant, Artificial Intelligence (AI) has gone from being the topic of science fiction to a nearly indistinguishable part of our daily lives. Hardly a day goes by when we do not consult AI developed software to help with directions, pick a new movie, or provide today’s trending headlines.  But beyond these everyday tasks, AI is revolutionizing how your business can reach its customers or clients more efficiently. Here we take a look at how this exciting technology it is poised to change the future…

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