4 SEO Tips to Optimize Your Website

SEO tips from Gizer Gedik Back when young boys hawked newspapers on the street, writers fought to have their articles appear “above the fold.” Today, websites reach for a coveted spot on the first page of search results. Search engine optimization (SEO) continues to evolve as search algorithms become more sophisticated. These SEO tips will help maximize your digital presence. 1. Generate Unique, Authoritative Content As search engine algorithms grow in sophistication, they give preference to quality content. This evolution presents a challenge for digital marketers who simply want to boost numbers. On the other hand, it means that companies…

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7 Instant Messaging Rules for the Workplace

7 Instant Messaging Rules for the Workplace Because of its efficiency and speed, instant messaging, or IM for short, has become a valuable interoffice tool for employees to exchange information and collaborate in real time. The advantages of IM are clear. But there are drawbacks too. IM can be distracting; employees can waste time using it for personal conversations and IM technology is often not secure, leaving corporate networks more vulnerable to viruses and attacks. And because of the informal nature of IM, it can sometimes lead to embarrassing or serious mistakes. By following these seven rules for appropriate Instant…

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More Than a Logo: 3 Indispensable Tips to Help Build Your B2B Brand

Think “word processing,” and you will likely picture the familiar white Microsoft W on a blue background. When considering large investments with a frequently steep learning curve, today’s B2B consumers rely on the perception of a strong brand to help them make critical purchasing decisions. Careful planning will help you build your B2B brand into a powerful tool. All too often, companies dive into social media without much thought. Build a website? Check. Establish accounts on LinkedIn, Twitter and Facebook? Check. But without a clear picture of the target customer and specific communication goals, these efforts often fail to deliver…

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Increase Protection and Reduce Costs with Azure for Disaster Recovery and Backups

For many small to mid-size businesses, a natural disaster or a ransomware attack could mean catastrophe. In fact, according to the Federal Emergency Management Agency (FEMA), nearly 40% of small businesses never reopen after suffering a natural disaster. Additionally, downtime due to ransomware costs small businesses an average of $100,000 per incident. Building a comprehensive business continuity/disaster recovery strategy, then, is critical to long-term business health. With Azure for disaster recovery and backups, Microsoft provides a flexible, secure solution to protect your organization at a lower cost than traditional backup and recovery methods. Safeguard Both Data and Workloads With Azure,…

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5 Steps to Prevent Ransomware from Destroying Your Business

The message reads, “Your network has been penetrated. All files have been encrypted. We exclusively hold decryption software for your situation.” Those dreaded words indicate the presence of ransomware and the stuff of nightmares. However, with advance preparation, you can prevent ransomware from crippling your organization. Thousands of organizations, from hospitals to schools, city governments to corporations, have fallen victim to ransomware. Attacks continue to increase in frequency and sophistication. But your organization does not need to become a statistic. The key lies in minimizing the risk of attack, detecting attacks early and responding effectively. 5 Steps to Prevent Ransomware…

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Envision the Possibilities with AR in Manufacturing

In 1913, Henry Ford began using the assembly line to mass produce automobiles. This dramatic change reduced the automobile production time from twelve hours to just two and a half. Ford ushered in a century of innovation, dominated by advances in technology beyond anything he could have imagined. While technological advances have allowed factories to produce high quality goods more efficiently and safely, they have also created a skills gap. Baby boomers have begun to retire, taking their expertise with them. At the same time, innovations have created a greater need for highly skilled workers. AR in manufacturing can help…

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8 Law Firm Cyber Security Best Practices

In 2015, an anonymous source leaked 11.5 million documents stolen from the Panamanian law firm Mossack Fonseca. The client information included in the leak affected over 200,000 entities in more than forty countries. Incidents like this highlight the need for a focus on law firm cyber Security. The law firm closed because of the scandal, which also resulted in the resignation of various high government officials. Just one year later, news reports broke that hackers had stolen information from as many as 48 major law firms, using that information to gain millions of dollars through insider trading. I could go…

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3 Elements of Successful Information Governance

3 Elements of Successful Information Governance Consider the data that drives your organization, from spreadsheets to emails, reports, presentations and even text messages. Effective information governance ensures security and accessibility of that information while improving regulatory compliance and reducing data storage costs. Although organizations generally recognize the benefits of data governance, implementing and sustaining a successful information governance program can prove challenging. With so much data and so many people involved, all too often even brilliant strategies fail to thrive. As with any initiative, careful planning means the difference between improved productivity and efficiency and wasted time and money. Set…

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Technology for Nonprofits Helps Groups Expand Charitable Reach

According to the National Council of Nonprofits, the more than 1.2 million nonprofit organizations in the United States work in every community. Charitable organizations advance social missions ranging from saving endangered animals to providing healthcare and job services. Creatively applying technology for nonprofits can empower those missions. Unlike businesses that focus on profit and product, nonprofits bear the burden of winning donors and volunteers with a vision of the good they can support. However, both types of organizations must boost brand recognition while carefully managing budgets and addressing competition. By definition, charitable organizations dedicate all revenue to advancing the declared…

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5 Business Benefits of Office 365 Migration

Between 2016 and 2017, business adoption of Office 365 doubled, passing 120 million active commercial users per month. And the trend continues to surge upward. Organizations across the globe have reaped the benefits of Office 365 migration as they implement a growing number of business cloud services. Teams collaborate more effectively, with increased support for remote workers. Security features built into the system protect sensitive data, and Office 365 easily expands to match business growth. At the same time, organizations tap into these benefits while reducing the IT workload in-house. 1. Intelligent Collaboration Office 365 offers organizations the tools to…

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