Customer Satisfaction: The Key to Growing Your Business
Customer service is about more than just meeting the basic needs of your clients. As a small business owner, you should strive for a high level of customer satisfaction during every transaction. From helping locate a specific product, to answering questions about return policies, you want your customers to feel valued—and not like they’re just a walking dollar sign.
Use the power of outstanding communication, accessibility and a customer-friendly staff to keep customers coming back. And remember good news travels fast—don’t be surprised if your current clients spread the word about their positive experiences.
Here are some easy ways you can keep your customers happy while also growing your business.
Ask For Feedback
Asking customers how they feel is one of the best ways to gather information about how you can better your business while also showing that you care. You can do this via email, in person, or with quick surveys on your webpage. For example, you may want to get your cashiers in the habit of asking customers if they found everything they needed, or encourage them to start conversations about your products during checkout.
Welcoming feedback lets you see things from the shopper’s perspective and helps you realize issues with your business that you might have missed. You can find out whether or not customers enjoy the layout of the store, if your staff was knowledgeable enough, and also collect information on which items are most popular.
Hire Passionate People
There’s nothing worse than an employee who just goes through the motions at work. Your team should be excited to help customers and have a strong focus on making their experience positive.
It all starts with finding strong candidates and treating your existing employees well. Make your interview process as thorough as possible. Use tests, role-playing exercises, and detailed questions to see how much your potential hire already knows about your brand. Also, be sure to create a comfortable working environment and mentor your current staff on how to interact with customers.
Maintain a Welcoming Online Presence
Now more than ever, people shop on the Internet. In fact, global e-commerce sales reached 839 billion dollars in 2013, and are projected to grow by nearly 1.5 trillion dollars by 2018. Even if your company doesn’t do a large amount of business in the digital marketplace, it helps to have an accessible website where customers can reach you.
You can post important information about products, promotions, or changes to certain policies on your webpage so customers are always in-the-know about your brand. As a small business owner, your goal should be to open the lines of communication to your clients in as many ways as possible. The web is a great place to start.
Are you looking for even more ways to enhance your customers’ experience? eMazzanti can help. With cutting-edge website design and development tools, eMazzanti can make communication with your clients efficient and stress-free.
Show your customers you’re thinking of them and contact us today!
Carl Mazzanti is Co-Founder and President of eMazzanti Technologies, Microsoft’s four time Partner of the Year and one of the premier IT consulting services for businesses throughout the New York metropolitan area and internationally. Carl and his company manage over 400 active accounts ranging from professional services firms to high-end global retailers.
eMazzanti is all about delivering powerful, efficient outsourced IT services, such as computer network management and troubleshooting, managed print, PCI DSS compliance, green computing, mobile workforce technology, information security, cloud computing, and business continuity and disaster recovery.
Carl Mazzanti is also a frequent business conference speaker and technology talk show guest and contributor at Microsoft-focused events, including frequent prominent roles at the Microsoft Inspire (Worldwide Partner Conference / WPC).
Carl, a serial Entrepreneur, gives back to the community through Entrepreneur teaching engagements at Georgetown University, the company’s ocean wildlife conservation effort, the Blue Project, and Tree Mazzanti.
