Customers love having a barista who knows their “usual,” a stylist who understands exactly how to make them beautiful. When retailers offer that personalized service, anticipating customer needs and delivering the right product at the right time, they thrive. Microsoft AI solutions for retail businesses make that possible.
Envision personalized AI shopping assistants that guide customers to the perfect products based on their individual preferences and context. Give employees fingertip access to a wealth of critical information. And imagine knowing how to organize a store and place products in the optimal location based on shopper behavior.
With Microsoft Cloud for Retail, retailers of all sizes and industries leverage the power of AI to connect with customers in innovative ways. Thus, they expand their marketing reach, empower employees, and harvest rich insights from data to drive strategy like never before.
Personalize the Customer Experience
Newbie campers outfitting themselves at their local REI know the value of having an expert sales clerk guide them through the maze of options. Now, by customizing a new Microsoft Copilot template, retailers can build that personalized shopping experience on their website or app.
Shoppers interact with the AI shopping assistant in natural conversation just as they would with the expert in the store. The shopping assistant taps into vast information in the retail knowledge base and combines that data with customer insights and contextual data. Within seconds, the shopper has suggestions tailored to their preferences, situation, and budget.
The Copilot template requires no coding or AI expertise. To get started, the retailer provides some keywords or examples of what they want the application to accomplish. Next, Azure OpenAI Service generates the code and logic. Finally, the retailer can fine-tune the application as needed with minimal effort.
Enhance Staff Capabilities
Microsoft Cloud for Retail helps inside the brick-and-mortar store, as well. In an industry plagued by exceptionally high turnover, retailers can find it challenging to staff their stores with knowledgeable employees. Also, customers hate to track down a sales clerk, only to have them shrug their shoulders or give incorrect information.
Here again AI can help. Microsoft has created a Copilot template for store operations that gives frontline workers quick access to pertinent information in the store’s knowledge base. Within seconds, even a new clerk can get the answers they need regarding products or standard operating procedures.
Maximize the Value of Retail Data
Businesses gather huge quantities of retail data every day from websites, CRM systems, sales transactions, and inventory systems. Microsoft Fabric, another component of Microsoft’s AI solutions for retail, enables businesses to unlock the value of that data.
For example, in partnership with AiFi, Microsoft offers Smart Store Analytics. This power app enables retailers to take their brick-and-mortar stores to new heights by analyzing store data such as traffic patterns, basket size, and checkout time. With data visualizations and key insights, retailers can optimize store layout, shelf placement, and more.
Additionally, by connecting data across their ecosystem, businesses can create an agile inventory system. AI-powered systems analyze demand patterns, stock levels, and supply chain status. Using that information, the retailer can then optimize their restocking, reducing waste and preventing stockouts.
Take a Strategic Approach to Microsoft AI Solutions for Retail
These examples just scratch the surface of the retail possibilities. Microsoft continues to build responsible AI throughout its solution stack, from AI solutions for retail to Microsoft 365 and tools for cyber security and regulatory compliance.
To make the most of the Microsoft Cloud for Retail options described here, businesses will need tools such as Microsoft Azure, Microsoft Dynamics 365, and the Microsoft Power Platform. Microsoft constantly updates its products to make them easier to use. However, many businesses find it beneficial to partner with a Microsoft expert such as eMazzanti Technologies.
eMazzanti retail technology consultants bring deep knowledge of both the retail space and Microsoft products. With that expertise, they assist retailers in choosing the right solutions and the optimal deployment to meet business needs.
