2016 Technology Trends for Local Retailers

Much has been written about how advances in retail technology are transforming the retail industry. As expected, forecasters this year have identified a number of retail technology trends to keep an eye on. New technology generates excitement, but begs the question, which of these trends reflect technologies that are practical and accessible to local retailers, and how can local retailers best use those technologies to their advantage. Below, you’ll find two summarized lists of the technologies expected to have the most impact in 2016 identified by retail industry prognosticators, including Synchrony Financial, technology industry experts and some observers at the…

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eMazzanti Technologies Issues Locky Ransomware Warning

NYC area IT security consultant warns customers and the public to take extra precautions to avoid data loss in light of new data security threat Hoboken, New Jersey ­- (Cision) February 26, 2016 — eMazzanti Technologies, a NYC area IT consultant and MSP, issued a warning today regarding a new ransomware virus that has infected hundreds of thousands of computer networks worldwide. The company urges business and home computer users to take extra precautions to avoid being victimized by the malware threat, called Locky, that encrypts their data, holding it hostage until a ransom is paid. “Locky is wreaking havoc…

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eMazzanti in the News – CRN

Arrow Was The Target: Criminals Impersonate Executive, Transfer Money To Outside Bank NEWS, ANALYSIS AND PERSPECTIVE FOR VARs AND TECHNOLOGY INTEGRATORS crn.com February 4, 2016 By Michael Novinson on February 4, 2016, 3:56 pm EST Criminals recently managed to impersonate an Arrow Electronics executive, prompting the unauthorized transfer of money from the distributor to outside bank accounts in Asia. The Centennial, Colo.-based distributor said the criminal fraud will cost the company $13 million in the first quarter of 2016, according to a report filed Thursday with the U.S. Securities and Exchange Commission. Arrow determined Jan. 22 that it had been…

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How to Improve Customer Wi-Fi Performance

Correctly configuring customer Wi-Fi networks can pay big dividends in sales, loyalty and reputation. Wi-Fi Inspiration Customer Wi-Fi is among the most common of innovations finding its way into even the smallest retail establishments. Customer Wi-Fi is a part of good retail strategy and is clearly a feature of many retailers’ value proposition. As a customer-centric practice, Wi-Fi pays dividends both to customers and to retailers. Among other things, retailers offer wireless in their stores to increase same store sales from customers seeking Wi-Fi inspiration. Retailers are using customer Wi-Fi to: Inspire purchases and increase visitor browsing time as they…

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eMazzanti in the News – Staples.com

Staples.com February 2, 2016 Storm Preparation & Recovery: How to Bounce Back When Weather Affects Your Small Business By Margot Carmichael Lester, Staples® Contributing Writer Access and Restore Data. Carl Mazzanti, CEO of eMazzanti Technologies in Hoboken, NJ, recommends backing up your entire system to an off-site location — something you should be doing regularly, but definitely when you know bad weather is on its way. A data recovery service can coordinate an orderly recovery of services. “[You] can run applications from the secondary site for as long as necessary, then return applications to the primary site when it’s operational.”…

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Humanizing Retail Technology with Small Touches

Humanizing Retail Technology with Small Touches The other day, I encountered the retail dressing room sorting rack shown below. In addition to having enough hooks to easily hang eight garments, the notes, “Try it! New Size” and “Keep it!” suggesting a helpful sorting method for the customer, impressed me. Retail dressing room sorting rack – A small touch to humanize the customer experience It’s such a simple idea, yet it shows that the retailer cares enough to add small touches to improve my shopping experience. I could get used to that kind of treatment. Retail Thoughtfulness Other examples of this…

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Why PCI Compliance is Not Enough Security

Why PCI Compliance is Not Enough Security There’s a ferry near eMazzanti’s office in Hoboken that takes commuters to mid-town Manhattan in less than 10 minutes. Because of experience and safety regulations, passengers feel confident that they will complete the journey. Like ferry safety regulations, PCI compliance is the retail industry’s standard for safeguarding customers’ credit card information. But is it enough security to protect everyone? Not Enough Lifeboats The Titanic was compliant. Yet, half of the passengers lost their lives because there weren’t enough lifeboats. Remarkably, the White Star Line, the operator of the ship, actually provided more lifeboat…

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How Technology Can Save Brick and Mortar

During each holiday shopping season, we hear about increasing online sales and how some brick and mortar retailers are struggling to compete with the channel. It doesn’t have to be that way. In spite of growing Internet sales, some stores are thriving, mostly by embracing the omni-channel model. Several of my retail customers are adding locations and expanding rapidly. The Un-Cola Strategy While online shopping is convenient, the in-store shopping experience has advantages that cannot be duplicated online. So in addition to adopting an omni-channel approach, stores might consider employing the un-cola strategy, 7-Up’s best ever pitch, to compete. In…

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Leverage the Power of the Cloud

Asking the right cloud question could transform your business Many companies today are asking the question: “Should I be on the cloud or keep my servers?” Their cloud indecision may arise from considering the potential economic benefits and listening to all of the cloud buzz, offset by uncertainty about the cost, complexities of integration, ease of use and staff time involved. The answer to the cloud question depends on the individual circumstances of your business. Moving your servers to the cloud because you’ve heard that it will save money or that it’s the thing to do does not usually lead…

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Technology Boosts Productivity and Holiday Cheer

Use technology to work when you need to and enjoy the holidays more As a successful technology entrepreneur, I have earned the freedom to make some choices. I choose to live less than two miles from the office on the West shore of the Hudson. Across the river, mid-town Manhattan soars skyward. I keep my daily routine flexible. Since I choose not to own a luxury automobile, I walk home when I’m no longer needed in the office, get a lift from my wife-about-town in her smart car, or call a cab. We choose to eat dinner out or cook…

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